In the latest of a long line of gaffes, Mitt Romney insults a Pennsylvania bakery. Ed Schultz talks with John Nichols of The Nation Magazine about Romney's relatability problem (Apr. 19, 2012).
This is how the cookie crumbles for Mitt Romney. Romney’s infamous cookie insult from April is getting renewed attention in a key swing state.
On April 17, 2012, Romney cooked up the controversy as he was sitting down to a staged event with a handful of local voters at the Bethel Park Community Center in Bethel, Pennsylvania.
The local Bethel Bakery had provided a variety tray of five dozen cookies. Romney sniped, "I’m not sure about these cookies. They came from the local 7-Eleven bakery or whatever."
The bakery backlash was immediate. As neighbors caught a whiff of the insult, Bethel Bakery’s business picked up dramatically.
The bakery staff put together a collection of cookies like the ones Romney insulted called the "Cookie-Gate Sampler." Cookie sales skyrocketed 130% by July. The bakery also started selling Cookie-Gate T-shirts with Romney’s quotation emblazoned on the back.
The Bethel Bakery burned Romney again this week. On Thursday, it launched what it calls a Presidential Confection Election. You can cast your vote for Obama by buying a blue shortbread cookie. Cast a vote for Romney with the purchase of a red one.
It’s a sweet deal for the bakery, since the owners are hoping you’ll vote repeatedly. You can get a bigger bang for your bakery buck by buying a bigger cookie with the candidate’s face on it. Those picture cookies are worth six votes each.
Maybe Romney should opt for the humble pie next time he visits Bethel, Pennsylvania.